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Privacy Policy

At LCF Flooring ("LCF Flooring", "we", "our", or "us"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information when you visit our website or contact us.

Close-up of rustic hardwood planks in mixed brown tones with visible grain and knots.

Information We Collect

We may collect information that you voluntarily provide, including:

  • Name

  • Email address

  • Phone number

  • Project details

  • Any information you include in a contact form, quote request, or message

We may also automatically collect certain technical information when you visit our website, including:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on our website

  • Referral source

This information helps us improve our website and better understand how visitors use it.

How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and quote requests
  • Contact you regarding your flooring or renovation project
  • Provide estimates and customer support
  • Improve our website and services
  • Measure advertising performance
  • Prevent fraud and maintain website security
  • Comply with legal obligations

We do not sell your personal information.

Advertising and Analytics

We may use services such as:

  • Google Analytics

  • Google Ads

  • Meta (Facebook and Instagram) Advertising

These platforms may use cookies or similar technologies to help us understand website traffic, measure advertising effectiveness, and show relevant advertisements.

  • You can manage advertising preferences through your browser settings or directly through Google and Meta.

How you found us

When you send us a request through our website or a Facebook form, we record how you arrived (for example, the search engine, website or ad campaign and ad that brought you, and whether you were on a phone or computer). For website visits we also record the pages you viewed during that one visit and roughly how long you spent on each.

  • This is kept in your browser only until you send the form. It isn't used to recognise you on a later visit, and we don't use cookies for it. We store it with your request so we can tell which of our advertising works, and it is deleted when your request is deleted.

Ads on Facebook and Instagram

If you have asked us for a quote or hired us, we may use your email address and phone number to show you ads from us on Facebook and Instagram, and to reach people with similar interests.

These details are encrypted before they leave us. Meta uses them only to match them to accounts, then deletes them. We never sell them.

To opt out, email us at info@lidiacontractflooring.com and we will remove you from future advertising lists.

Cookies

Our website may use cookies to:

  • Improve website performance
  • Remember visitor preferences
  • Analyze website traffic
  • Support marketing and advertising efforts

You may disable cookies through your browser settings, although some website features may not function properly.

How We Protect Your Information

We take reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, or misuse.

  • While no method of transmitting information over the internet is completely secure, we work to protect the information you provide.

Third-Party Services

We may use trusted third-party providers to operate our business, including website hosting, customer relationship management (CRM) software, analytics providers, advertising platforms, and email services.

  • These providers only receive the information necessary to perform their services on our behalf.

Information Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

Your Rights

You may request to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information where applicable
  • Withdraw consent for future communications

To make a request, please contact us using the information below.

Children's Privacy

Our services are intended for homeowners and businesses. We do not knowingly collect personal information from children under the age of 13.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised effective date.

Contact Us

If you have questions regarding this Privacy Policy or how your information is handled, please contact us.

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Analytics

LCF Flooring uses Google Analytics 4 to understand how visitors use this website, and only if you accept in the banner. It then sets first-party cookies (_ga and _ga_<id>, kept for up to two years) and sends the pages you view, your approximate location derived from your IP address, and basic device and browser information to Google LLC, which may process it outside Canada. Google Signals and advertising personalisation are turned off. You can block these cookies in your browser, or opt out with Google’s browser add-on at https://tools.google.com/dlpage/gaoptout, without affecting anything else on this site.

Microsoft Clarity

LCF Flooring uses Microsoft Clarity to understand how visitors use this website, and only if you accept in the banner. Clarity then records the pages you view, your clicks, scrolling and pointer movement, and can show them as session recordings and heatmaps. This website marks its forms, including address suggestions, and any copy of what you wrote shown back to you, to be masked, so what is in them is not recorded as text. Other text on the page may be. It sets first-party cookies (_clck and _clsk), and Microsoft may set its own cookies, including CLID and MUID. This information, with the page address and basic device and browser details, goes to Microsoft Corporation, which may process it outside Canada.

Your choice is kept in this browser only. If you decline, this website removes the cookies it can reach. Cookies Microsoft or Google set on their own domains stay until they expire or you clear them.

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